GOOGLE MAPS & STREET VIEW
Enhance your business listing with Street View
Let Your customers discover your business by adding photos and a virtual tour to your online presence.
360 images and tours drive results
High-quality photos on your business listing can improve your user experience, and make it easier for customers to find you. 360 tours let customers peak inside before they arrive, and boost your visibility online.
62% of visitors prefer listings with photos of store interiors.
Listings with photos and a virtual tour are twice as likely to generate interest.
Complete listings inspire trust and are 78% more likely to be viewed as well-established.
On average, 41% of business searches on Google Maps result in an on-site visit.
Listings with photos and tours motivate customers to make a purchase 29% of the time.
Using a virtual tour 360 to promote your company
Google Street View’s virtual tour 360 may give your business a visibility boost like nothing else could.
There’s the old cliché about a picture being worth a thousand words, and 360-degree photo tours may just be worth even more. That’s because a virtual tour of your space could transform your business.
Restaurants, Retail businesses and all businesses that accept visitors can benefit from sharing virtual 360 tours by showing their space. Why wouldn’t you show off your best products to your potential customers? Even better if that 360 tour is tied into Google, right?
Even companies with successful online marketing campaigns can enjoy a boost in business by posting virtual tours. There are lots of ways to do virtual tours, and many types of businesses are perfectly suited to them. And you may not have considered the potential SEO boost of adding a virtual tour to your online marketing tools. Here’s what a virtual tour 360 can mean for your SEO performance.
It’s Google Street View on Steroids
Google has many tools and products that are indispensable for savvy entrepreneurs. Most online marketing efforts revolve around optimizing with and for these tools in one way or another. From your website to your social media accounts, tying it all back to Google is a smart tactic. Google Street View is one of those vital marketing tools that can transform your company’s marketing.
Google Street View offers browsers a 360-degree view of your space. In other words, they can see what is in your restaurant or shop without even leaving their couch. Seeing your space for themselves can help them decide where to target their time and money.
What About the SEO Boost?
Because Street View is a Google product, the virtual tour of your business can be added to your Google My Business account photos. This will increase your visibility on Google Maps, Search, and Google Plus. And as you know, anything that gets Google to send more people your way is a good idea.
Benefits of having a 360-degree virtual tour on Google Street View
There are good reasons a broad range of businesses consider 360-degree virtual tours to be the latest and greatest marketing tool to come from Google. Just a few benefits you’ll enjoy when you hire a Google-Trusted Photographer, beyond the SEO perks:
· Virtual tours help your prospective customers get to know, like, and trust you – quickly.
· They’ll feel more comfortable when they visit in person because they’ll already know what to expect.
· Your business will get an automatic boost in ranking on Google’s various platforms (in many markets, anyway)
· That 360-degree virtual tour will work for your prospective customers, no matter what devices they use to research your business before calling or coming in.
Odds are good that your competitors aren’t using a virtual tour in their marketing… yet. You’ve got a head start and a competitive edge over everyone else, for now.
Power Up Your Local Marketing with Google Street View
Local marketing is where it’s at these days. Getting more people in your area to make a purchase with you is the ultimate goal. More visual forms of marketing have enjoyed a recent bump in popularity and usefulness for online marketers. Virtual tours combine Google’s reach with the visual component prospective customers love. That’s why adding a virtual tour 360 to your marketing tools is a smart move.
Current Search Example
Search Term: 'Restaurants Downtown Sarasota'
Note: Google normally places the relevant business listings as the 1st item on the 1st page. or the 2nd item after any 'pay per click' ads.
The top 3 results, known as the 'Tri Pack' are shown first. This is your target location, followed by a 'more places' arrow.
The next best result you should aim for is to be listed as high as possible on the 1st page of the More Listings section.
Power of media-rich listings
When searching for businesses, consumers use mapping products 44% of the time
Listings with photos and a virtual tour are twice as likely to generate interest
On average, 41% of these place searches result in an on-site visit
Street View Study